In 1958 Moderna laundry was established. Later on Moderna became operational under the brand “Omnidaim”. More recently we changed our name into O’PURO because we do a lot more than cleaning leather and suede (which means “daim” in Dutch). O’PURO breathes freshness! O’ is a wink at the former name ‘Omnidaim’ and PURO is referring to our advanced ecological dry cleaning process.
Already three generations long our family business in Merchtem near Brussels cleans, maintains and cares for apparel, home textiles and industrial textiles. O’PURO makes the difference. We know exactly what our clients expect from dry cleaning and laundry: SERVICE, SERVICE and SERVICE. For all your questions about cleaning and maintenance of garments, home textiles and industrial textiles the experienced O'PURO employees have the solution.
Environmentally conscious as you are, you should know that O'PURO tries its best to use as many ecologically friendly products as possible, work with recyclable packaging and call on suppliers of green energy. Dry cleaning is our specialization. O'PURO ensures that all your clothing and textiles look bright and your shirts neatly fall into the fold.
The extensive range of exclusive detergents and textile care products of The Laundress complete the O'PURO services. Check The Laundress yourself! For sale in the O'PURO service points and in the O'PURO web shop.